21.08.2023 Tips for landing page optimisation If you’re running a campaign aimed to capture data and create genuine leads, our landing page optimisation tips are well worth consideration… We’ve helped hundreds of clients to create and...
28.07.2023 How the pandemic has shaped modern marketing strategies Over the past two years we’ve been witness to unprecedented changes thanks to the Covid-19 pandemic, and as a result, businesses have had to rethink their marketing strategies to adapt...
21.06.2023 Leeds Beckett University SEO Content Case Study The client brief We were approached by the marketing team at Leeds Beckett University for the provision of some targeted SEO content writing for their website. As part of a...
09.06.2023 Website content writing – DIY or hire a professional? While every website project is different, there’s one thing they often have in common… leaving the content writing and SEO as an afterthought. The problem for many business owners (and...
15.05.2023 A Multiscreen World Creates Challenges for Brands What is “The Multiscreen World?” The trend of people consuming content across a variety of platforms is nothing new, but has been accelerating massively. Last year (2017) almost 85% of...
15.02.2023 Our Pick of the Apps There are 100s of Apps on your device’s store. You’ll probably not be able to live without a few of them from Facebook to Snapchat, Just Eat to Netflix; there’s...
09.01.2023 Easy content marketing ideas to kick-start your strategy If you’re looking for some content marketing ideas to help you start growing your audience and visibility, we’ve put together a few ‘easy wins’ that you can implement in-house to...
15.12.2022 Growing digital marketing trends 2023 At the start of another new year, we thought we’d take a look at some emerging and growing digital marketing trends to consider implementing into your own strategy for 2023....
09.11.2022 Which B2C digital communication channels should I use? In a world of multiple digital communication channels, customers want to choose which channel to use and when, whereas companies need to minimise the complexity for their customer engagement agents…....
26.10.2022 Why data privacy and security are essential for consumer trust We all know that customer retention is essential to business success – so how can the somewhat discredited world of data security and data privacy help to boost customer trust,...
23.09.2022 Short or long form content for Gen Z marketing? When you’re marketing to a Generation Z audience, you probably avoid long form content in favour of short form video content as the only sensible option. After all, Gen Z-ers...
