Our principles

If you operate in an industry that relies heavily on physical footfall, the Covid-19 pandemic may have forced you into thinking about moving your business online. Particularly for customer-facing services such as leisure and hospitality, the pandemic created a sudden urgency to rethink business models and reposition themselves in order...

Over the past two years we’ve been witness to unprecedented changes thanks to the Covid-19 pandemic, and as a result, businesses have had to rethink their marketing strategies to adapt to the significant shifts in consumer demand and the customer journey. Of course nothing stays in the same in marketing...

WordPress powers 29% of the internet. This was the bold claim on the front page of wordpress.com earlier this year. Of course this refers to websites and not ‘the internet’. But is using the most popular tool the right decision and if so, how does this choice impact the resulting...

Unless you’ve been avoiding the internet for the past decade, you’ll definitely have been exposed to a selection of viral marketing campaigns in your day-to-day digital dealings – you’ve probably even participated in their spread through a retweet, Facebook share or even just a comment on a thread. There’s no...

What is “The Multiscreen World?” The trend of people consuming content across a variety of platforms is nothing new, but has been accelerating massively. Last year (2017) almost 85% of internet users surfed the web whilst watching TV. This has increased from 75% in 2014! This presents challenges and threats...