Our principles

If you’re running a campaign aimed to capture data and create genuine leads, our landing page optimisation tips are well worth consideration… We’ve helped hundreds of clients to create and optimise landing pages over the years. In addition to capturing the user’s attention, you also need to capture their information...

The client brief We were approached by the marketing team at Leeds Beckett University for the provision of some targeted SEO content writing for their website. As part of a website optimisation project, they’d identified a range of valuable search terms around the theme of careers information, and the available...

While every website project is different, there’s one thing they often have in common… leaving the content writing and SEO as an afterthought. The problem for many business owners (and web designers) is that the focus tends to fall on the visual aspects and functionality. These are, of course, the...

What is “The Multiscreen World?” The trend of people consuming content across a variety of platforms is nothing new, but has been accelerating massively. Last year (2017) almost 85% of internet users surfed the web whilst watching TV. This has increased from 75% in 2014! This presents challenges and threats...

Over the past two years we’ve been witness to unprecedented changes thanks to the Covid-19 pandemic, and as a result, businesses have had to rethink their marketing strategies to adapt to the significant shifts in consumer demand and the customer journey. Of course nothing stays in the same in marketing...