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WordPress powers 29% of the internet. This was the bold claim on the front page of wordpress.com earlier this year. Of course this refers to websites and not ‘the internet’. But is using the most popular tool the right decision and if so, how does this choice impact the resulting...

Unless you’ve been avoiding the internet for the past decade, you’ll definitely have been exposed to a selection of viral marketing campaigns in your day-to-day digital dealings – you’ve probably even participated in their spread through a retweet, Facebook share or even just a comment on a thread. There’s no...

What is “The Multiscreen World?” The trend of people consuming content across a variety of platforms is nothing new, but has been accelerating massively. Last year (2017) almost 85% of internet users surfed the web whilst watching TV. This has increased from 75% in 2014! This presents challenges and threats...

There are 100s of Apps on your device’s store. You’ll probably not be able to live without a few of them from Facebook to Snapchat, Just Eat to Netflix; there’s one for pretty much everything. Here at AMA we like to think we’re pretty up-to-date with the latest apps so...

In the coming year, people will not only be learning how to use voice activated speakers, they will be weaving them into their daily lives and routines. The emerging technology is shaping consumer behaviours, here are five things that prove this, which have been found out from people who own...