Marketing is becoming increasingly more mobile focused, and so so brands must think about their approach to measurement.
69% of smartphone owners turn to mobile search first in a moment of need
76% of people who search on their smartphone for something nearby visit a related business within a day, and 28% of those searches results in a purchase
Marketers have to evolve the way they measure, to capture the impact of mobile. Leading marketers are 75% more likely to have moved to a holistic model of measurement in the last two years, compared to more mainstream marketers. Leading marketers are also 83% more likely to include cross-device data in their modelling.
If you need help with mobile measurement and marketing, contact AMA today.
Source: Think With Google