How people use their devices

Nowadays, lots of people use mobiles to get results straight away. For marketers, this is important to know. When telling a story, the marketer must know how to do so across multiple devices, channels and formats.

Device usage in a typical day

  • 80% use a smartphone
  • 57% use more than one type of device
  • 27% use a smartphone only
  • 14% use a computer only

Nearly 40% of people search only on a smartphone, to meet immediate needs, therefore more Google searches are happening on smartphone as opposed to computers.

Terms most likely searched on mobile:

  • Health – cold and flu, sunburns, cold sores
  • Parenting – maternity and new parenting, teething
  • Beauty – nail care, hair styling, manicures and pedicures

Source: Think With Google