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In the coming year, people will not only be learning how to use voice activated speakers, they will be weaving them into their daily lives and routines. The emerging technology is shaping consumer behaviours, here are five things that prove this, which have been found out from people who own...

In a world of multiple digital communication channels, customers want to choose which channel to use and when, whereas companies need to minimise the complexity for their customer engagement agents…. So, how do we achieve this?  Opting for omni-digital  In order to find the right balance, it’s probably time to...

We all know that customer retention is essential to business success – so how can the somewhat discredited world of data security and data privacy help to boost customer trust, loyalty and retention? Consumers are becoming more and more aware that companies collect data about them, and the stream of...

When you’re marketing to a Generation Z audience, you probably avoid long form content in favour of short form video content as the only sensible option. After all, Gen Z-ers have super short attention spans, right? There’s plenty of research to show that this may well be true of zoomers,...

Your Christmas marketing strategy is probably the last thing on your mind right now, especially with the recent spells of unseasonably good weather. But if you don’t get ahead of the game, your Christmas sales are going to suffer… So it may only be September, but with the increasing cost-of-living...