25.10.2015 Email marketing – what, why and how? Email marketing is one of the best forms of digital contact that you can have with your audience, because it’s cost-effective, easy to set up and maintain and literally anyone...
09.10.2015 What came first, content or design? Or rather, what should come first when starting a web project? Should the designer start putting together a wireframe that suits the client’s visual specs, or should the client (or...
28.09.2015 Custom design versus website templates and tools: which makes more sense? In order to reach out to a geographically boundary-free audience and remain competitive, almost every modern business needs a website. Consequently, there are myriad platforms, templates and tools available to...
07.09.2015 Digital marketing trends that look set to reign in 2016 Dare we say it? 2015 is nearing its end and whilst it’s been a fantastic year for delivering marketing innovation, it’s time to wave goodbye to the old and embrace...
21.08.2015 Is digital transformation really necessary? Building a better business means moving with the times and harnessing the most powerful channels available – and with European e-commerce sales projected to grow to £185.44bn in 2016*, if...
09.08.2015 Working out your website budget Budgets can quickly become the bane of a web design project, so how do you keep a check of your expenditure while still ensuring you get the result you want?...
29.07.2015 Should manufacturers adopt a ‘direct to consumer’ strategy? Some manufactures feel that their position in the marketplace is purely to supply their products, wholesale, to retailers who’ll take care of the B2C business – but are they missing...
25.07.2015 Content is King! Content is king! …as the saying goes. But, what is it? Content. You know, words and pictures. Actually it’s a little more than that. We’re talking about high quality, engaging...
10.07.2015 Information architecture before design – every time Asking a web designer or digital agency to provide speculative designs upfront doesn’t always go down so well – but there’s a very good reason for it, and that reason...
17.06.2015 What are the benefits of email marketing campaigns? Effective marketing essentially comes down to great communication – and one of the best (and easiest) ways to keep in touch with your audience is through an email marketing campaign....
02.06.2015 Video marketing – fad or essential strategy? Video marketing is definitely on the up, but is there a genuine reason for buying into the hype, or is it a waste of your budget? While many fads come...
