Blogging is an part of digital marketing, it is an efficient way of driving traffic to your website, increase your SEO, position yourself as an industry leader and developing better relationships with your customers.
Driving Traffic to Your Website
Blog writing allows you to create relevant content for your customers. It is proven that blogs are the most efficient way of reaching your key audience. Your audience will be drawn to blogs written in order to inform or help them. By providing answers to their questions within your blog they will begin to see you as a trustworthy and professional business.
Use this as a marketing tactic to drive traffic back to your website ad make your blog on your website the foundation for all of your social media platforms.
Your business might be on: Facebook, Instagram and Twitter and by posting links with eye-catching visuals, your social followers will be intrigued to read more and will click through to your site! Additionally, post inbound links directly in your blog articles, to drive traffic to specific landing pages of your website.
Increasing Your SEO
Blogs increase your SEO as fresh content is an effective way of ranking higher in the search engine results. Blogging allows you to select a topic, this means to can select keywords that fit under this topic and optimise your content using them for your SEO. List out the keywords, topics, and categories you want your business to be found with. Use these words, and related expressions when writing your posts.
Blogging regularly about your business, industry, product or customer lifestyle will naturally increase your search keywords. Being intent about your words will only increase results.
Positioning Your Brand as an Industry Leader
By posting topics which relate with your market and show your knowledge, you are marketing your skills for your business, service or product too. For example, If you are in a B2B company, post articulate, well researched articles about your service. Become the “place to be”, for your industry.
Developing Relationships with Your Customers
Blogs provide another source to interact with your demographic. It helps to create and deepen a connection with your customers. By connection directly on your site, it allows your customers to establish a more personal relationship as they are able to get to know your business from your online site.
Moreover, just as on your other social sites, respond to comments and interact with your consumer. If they have questions about what you are writing about, respond to them directly on your website. A blog is generally searchable on your site for some time. Your website comments last longer than on a Twitter response or Facebook post. Other customers will see your interactions too which means they will see that they can interact with you on a personal level, strengthening the trust between you.